Print Design: Brand Marketing

Having a proper print design campaign is about more than just putting a logo on some business cards and letterheads. Everything published by a company has to have their logo and branding. This includes advertisements, fliers, business cards, and even billboards. Each item has to flow together to form a cohesive whole.

While the branding of each item needs to be uniform, the practical goals of the various print materials are different. The same layout cannot be used for both a letterhead wand a billboard. Besides the fact that each would have different information to disseminate, they each have differing sizes, shapes, and audiences.

Build your materials around your audience. Don't make your audience work to understand your print materials.

As an example: when you think about billboards, you probably recognize that there's at least as many poorly-designed billboards on the road as there are well-designed ones; generally, the bad outweigh the good. What makes a bad billboard? Too much information, not enough "pop", and nothing to catch the eye. The average billboard is trying so hard to sell the information it contains, the information is lost in a blur of content.Vehicles drive by, and the drivers barely register the billboard at all.

That example illustrates a major flaw with much of the print materials and advertising produced today. Companies are trying to do so much with their graphics, they end up accomplishing so little.

Streamline, direct, and effectively maintain your brand with Input-Output Unlimited, Inc.

The experienced artists at Input-Output Unlimited, Inc. are skilled at goal-oriented, effective, brand-relative print design. They can make anything required for a business. Don't settle for print design that doesn't sell your company as effectively as possible. Have Input-Output Unlimited, Inc. design your print campaign instead.